Holding a conference that is well attended in your industry is quite exciting. This conference can lead a company to become a thought leader in a specific industry. This makes it quite easy to sign clients as they trust that you are great at what you do. Some conferences can doom companies though as a bad conference shows poor organization and gives the company a bad name. This can be overcome but hold another conference in the near future won’t be possible. The following are some ways to have the best conference possible.
Invite Great Speakers
Bringing in some of the biggest names in the industry can be a great way to drive attendance. Not all of these people are going to have to be paid as the exposure might be enough. Allowing them to set up a booth for free in the expo area can be another way to compensate the speaker. With all of the industry giants attending your conference you need to have rules about speaking. The first thing is not to advertise their product or service as nobody came to the conference to watch a pitch. They came to be educated by some of the best and brightest in the industry. Allow some members of your team or yourself to speak as a great speech or presentation can mean immediate name recognition if the audience is large enough.
Keep Attendees Informed
Having a hashtag for an event is a great way to keep the conversation going about the topics people are speaking on. Web calendar software is a great way to keep everyone informed as it can be synced with smartphones. What is easier than an automatic update to your phone about the time change a certain speaker is going to go on? Not much is easier than that and it allows you to market the event leading up to the event and thank people after attending.
Contact People After The Conference
The reason to hold a conference is to drive sales and name recognition of your company. It is important to reach out to everyone that has given you their card over the course of the week. Don’t bombard the people the day after the conference or on that Monday. Your emails will just get lost with everyone else who is reaching out. For those people who you built some rapport with mention something that you talked about in the email. This can get a response quickly as it won’t read like another sales pitch.
Holding a conference can be quite rewarding in a brand image respect and monetarily. Establishing a business as a thought leader is an investment that is quite profitable in the future. Take care of the small details when holding this conference as everyone will be watching. Make your event the one that nobody can miss each year!